Why do customers buy your products?
What drives sales: design, safety, bells and whistles, price? How much will green business-to-business procurement impact consumer products, and vice-versa? What are your competitors doing? What should you aim for: the letter of the law, the spirit of the law, the spirit of the time?
What kind of collaboration reduces stress?
Many product-related issues straddle the delicate fence that separates sales and marketing targets from the goals of other departments that must comply with internal rules—many of which are often in a process of being adjusted in response to both legal requirements and cultural demands. C2P helps all these teams manage knowledge in tandem so they can make product decisions with an eye on legislation, customer needs, and corporate responsibility all at the same time.
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Who decides what to sell?
Consumers are fickle and not always hungry for new, improved products. When shareholders are interested in immediate financial returns, quarterly pressures are high. Selling is impacted by alignment and realignment of business and shareholder objectives. In terms of what to sell to whom, C2P manages the intersection of three fast moving targets: product revisions, strategy and legal obligations.
Who decides what to sell next?
Technology helps drive the conveyor belt. Possibilities create expectations. Sales and marketing teams monitor what is expected to drive sales and then match that against reality once products are launched. Effective feedback, which C2P is designed to capture, is the lifeblood of the next generation of products.
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C2P: sales and marketing 