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Campaign Marketing Specialist

Aug 09, 2022

Overview

Job Title: Campaign Marketing Specialist

Reports to: Head of Demand Marketing

Location: Remote/Hybrid, Cork

About Us:

Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance.

The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu.

Our Values:

All employees should continually promote legacy of Company Culture through demonstrating its values – 1. Trust 2. Respect 3. Winning Together 4. Innovation

Compliance & Risks is an Equal Opportunities Employer.

Purpose:

Demand generation programs are designed to build brand awareness, launch into new markets, and promote products and services, as well as create buzz and establish client loyalty.

In this role, you’ll have the chance to help define, develop and optimize scalable global demand generation programs that drive pipeline for the Compliance & Risks sales team. Your core focus will be to fuel demand for our business by designing and building multi-touch programs that engage, educate and inspire prospects and partners to select Compliance & Risks as their Partner of choice for product compliance. This is a role that combines both creative, data analytics and channel optimisation to create a strong funnel of leads enabling our growth.

We are trusted by our internal customers to deliver what they need, innovate through change and uphold and expect respect right across the business. We prioritise collaboration (We Win Together) within the business to help fuel sustainable growth.

We value work / life balance by encouraging sustainable pace of work, flexible working hours, and setting enough time aside to take care of your physical and emotional well-being.

If this environment excites you, please read on.

Responsibilities:

Create & Manage:

  • Create and manage integrated marketing campaigns based on account based marketing/demand marketing strategy 

Plan:

  • Manage, monitor and measure campaigns and their results
  • Devise a campaign timeline and schedule
  • Brief and oversee the work of internal and external stakeholders, such as designers, developers, advertising, SEO, Mkt Ops who will help you execute campaigns 
  • Write, edit and proofread copy for email, web, events & sales collateral 
  • Ensure that our brand and tone of voice is consistent across all communication channels.
  • Work closely with Sales and Product to develop messaging, collateral and campaign material to generate MQLs from all activity

Measure:

  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • Maintain regular measurement of the ROI of campaigns.
  • Establish baseline metrics to show the number of leads coming from each channel on a monthly and quarterly basis:Direct – Digital, Events, PR etc
  • Channel Partner – Events, Campaigns etc
  • Establish reports showing the impact Marketing has in delivering MQLs into the business
  • Track and measure the cost per lead across all activity

Optimise and Advise:

  • Work with marketing team to document learnings from each campaign/event/digital activity so we learn as a business what works/doesn’t work in driving demand
  • By understanding which channels provide the best leads for the business you will be a strategic advisor to Sales and Senior Management in helping direct budget to invest in our growth

Skills & Competencies

  • 3-5 years of experience in B2B marketing, 2 of which must be in a similar role, e.g email campaigns, work with industry associations to run webinars, running targeted events, account based marketing activity
  • Experience with Hubspot/Salesforce essential and marketing tools like Canva
  • Startup DNA. You are a do-er, energetic and creative problem solver.
  • Result oriented where you use and analyse data.
  • Strong project Management / organisational skills
  • You’re relationship focused and understand the value of Sales & Marketing alignment
  • Marketing, Business or Psychology degree, good writing skills

The Perks:

  • A competitive salary, company bonus, health insurance, pension, Annual Leave, company days and service days, wellbeing programme, Employee Assistance Programme
  • Starting off you have a welcome swag pack to your door along with a buddy, top class IT equipment, and a detailed onboarding programme
  • An exciting and dynamic role with career development opportunities and progression
  • The opportunity to work with a talented and diverse team in an inclusive work environment
  • A learning culture where continued learning & development is supported and encouraged
  • Remote working options and a flexible environment that promotes wellness and work life balance

Company Highlights:

  • 20-30% YoY revenue growth since 2017
  • Established global offices
  • Top private equity sponsorship from Luminate Capital Partners
  • 70,000+ regulations and standards on the platform
  • A marketing leading retention rate over 95%

#CR