Job Title: Digital Marketing Manager
Reports to: Chief Marketing Officer
Location: Ireland
Purpose:
Compliance & Risks is looking for an experienced, gifted and passionate Digital Marketing Manager.
The Digital Marketing Manager will be responsible for planning digital marketing campaigns, including web, SEO/SEM, email, social media ABM and PPC. They will identify target audiences and devise digital campaigns that engage, inform and motivate prospects that enable us to grow.
Key Responsibilities:
Website & SEO
- Creating website content, campaign messaging, target personas/prospect accounts, associated supporting assets by:
- Manage company website (including all landing pages, images, tools, and content)
- Enhance user experience in our website and all other digital channels
- Develop a website traffic plan and create goals to meet
- Optimize website and social media channels for SEO as well as usability
- Maintain effective, cohesive, and engaging brand messaging
- Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
Digital / Social Media Campaigns
- Planning and carry out digital marketing campaigns, including web, SEO/SEM, email, social media and advertising to reach MQL target
- Create, maintain, and implement digital marketing and editorial calendars
- Maintain and grow social media presence across all channels
- Partner with advertising and media specialists to increase marketing results
- Develop and oversee A/B testing protocols and procedures
- Develop co-branded campaigns with our business & knowledge partners
Marketing Operations – Measurement and Results
- Generate sufficient quality MQLs through digital channels to service the sales team
- Measuring and reporting on the performance / ROI of all digital marketing campaigns
- Management of analytical tools such as Google Analytics and Webmaster Tools
Prior Experience and Qualifications:
- Bachelor’s Degree in Marketing or related field required
- 5+ years’ experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Advanced knowledge of HTML and CSS required
- Solid understanding of ecommerce, PPC, SEO & SEM
- Excellent grasp of social media and website metrics and best practices
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Experience with website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
All applicants must apply using the RELEVANT LINK.