Head of Marketing


Reports to: Global Sales Director

Location: Cork, Ireland

Date Posted: 29th May, 2019

Purpose:

Our rapidly expanding organisation is seeking a Head of Marketing to lead our Marketing function as Compliance & Risks takes its next step on our global expansion. Having had a track record of growth averaging 20% year on year, we are seeking a leader to join our team to create and execute a marketing strategy that will move the growth needle to 30%.

Job Purpose: Lead the marketing function to support the company’s corporate objectives and growth strategy. Position us as the preferred global regulatory solutions provider within target industry sectors. Devise and implement strategies to successfully communicate our value proposition to key decision makers and influencers. Work on initiatives to strengthen existing client relations to leverage more sales opportunities. Drive client retention, loyalty & advocacy.

Leveraging Existing Clients & Generating New Clients

  • Partner with sales to grow existing client relationships to increase wallet share and evangelism through account based marketing, product focused campaigns, the C2P roadmap marketing rollout, referral campaigns and user training
  • Deliver the funnel of high quality marketing qualified leads to the lead generation and sales teams across all channels and work with sales to ensure the funnel is constantly optimised to ensure opportunities are converted
  • Drive all marketing best in class demand-generation practices that drive revenue growth on a global scale
  • Grow brand awareness and trust across all channels deepening relationships with both new and existing contacts

Business Intelligence

  • Work with our business intelligence analyst to refine and communicate a clear understanding of the overall market we operate in and agree our definition of where we fit in the bigger Governance Risk and Compliance industry sector. Gain a deep understanding of the segment we are in and how this defines our bigger corporate strategy
  • Understand our current market penetration in key sectors and to size future growth. To support business planning for new verticals
  • Lead and support the development and ongoing tracking of marketing KPIs to illustrate marketing’s return on investment, and specifically its impact on new business development and growth of existing client wallet share
  • Collate, analyse and share competitor intel to support corporate strategy and support sales opportunities

Content Marketing

  • Develop a comprehensive content marketing strategy to communicate our value proposition and drive profitable action by creating and implementing a comprehensive editorial calendar covering news, webinars, white papers, eBooks, case studies, website content, newsletter, infographics and videos, and the promotion of these via digital marketing
  • Ensure content is produced to support the full sales cycle from initial lead, to closed won and repeat business
  • Measure the success of the various activities and report monthly

Thought Leadership

  • Develop and support a thought leadership program to drive brand differentiation and support sales objectives in key sectors including the management of a speaking calendar and analyst programme, and the company blog, as well as supporting the development of internal subject matter experts (SMEs)

Vertical and Outbound Marketing

  • Support corporate objectives within key industry sectors through initiatives such as sector specific trade shows and conferences, as well as the development of case studies and entering awards to further enhance our credentials

People Management and Leadership

  • Motivate and lead the marketing team and operations focussing on success and business objectives
  • Influence the business from a marketing perspective to do the right thing to grow our market share
  • Act as the senior demand generation expert at the company creating best practice processes and innovating to take the company to new heights
  • Manage internal communications across a disparate workforce

Prior Experience and Qualifications:

  • Educated to degree level, in a marketing or business field
  • 10+ years of well rounded B2B marketing & communication experience with a keen interest in environmental issues
  • Previous experience in leading a Marketing function in Technology, in a SaaS solution (3+ years) with digital marketing and global lead generation
  • Strong emphasis on new customer acquisition, measurement and analytics
  • Clear communicator with ability to drive strategy and link success back to tangible KPI metrics
  • Experience working with CRM and marketing automation systems like HubSpot, as well as Google Analytics and WordPress
  • Proven track record of driving the overall success of a marketing organisation using Sector based and Account Based models
  • Ability to build strong relationships at all levels of the company and the ability to build strategic partnerships and work closely with sales
  • Track record of supporting Sales Organisations in the “Challenge Sale”
  • Ability to take a complex proposition and simplify
  • Appreciate and support the need for supporting collateral (from elevator pitch through ROI and proposal)

To apply for this position please click here.