Product Marketing Manager


Job Title: Product Marketing Manager

Reports to: Chief Marketing Officer

Location: Ireland

Purpose:

Compliance & Risks is looking for an experienced, gifted and passionate Product Marketing Manager.

As a Product Marketing Manager you are responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities. Product Marketing is strategic marketing at the product or product line level.

Key Responsibilities:

Product Positioning and Messaging

  • Lead the clarification of our value proposition and USP message to the market
  • Be the independent and objective voice in the business working with data and solid market research to inform your plans
  • Work closely with all the key stakeholders to come to the best decisions on positioning and message in line with our vision
  • Ensure accurate and prominent representation of the brand across digital platforms and partner messaging
  • Create Client Reference Programme to prove the value of our solution
  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Brief the press and PR teams about new products

Strategic Go To Market Strategies

  • Develop and execute go to marketing strategies for new products, new content and new partners added to the platform, C2P
  • Drive activation of compatible products through creative co-marketing, social, search and email campaigns
  • Plan and participate in the launch of new services and products which involve several different departments
  • Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments

Sales Enablement and Collateral

  • Develop product marketing collateral (websites, blogs, white papers, webinars, videos, data sheets, etc.) to communicate the value of the platform
  • Create attractive and suitable collateral for the sales team, thereby enabling them to sell effectively to a consistent message, adapting appropriately
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Evangelize the platform at conferences and trade shows and make sure that partner integrations on display are perfectly presented

Stakeholder Management

  • Work closely with Demand Generation and Digital marketing to help enable them to create effective campaigns
  • Work closely with cross-functional teams, internal and external, from Product, Business Development and Public Relations to drive awareness and usage
  • Manage strong relationships with global partner stakeholders 
  • Maintain an up-to-date library of resource for business development, product, client success, partners and others who need them

Market Research

  • Perform appropriate market research which helps us clarify our messaging and speaks to the clients pain points and needs
  • Obtain insights into customers’ usage of current products, competitors, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
  • Own the Client Advisory Panel feeding into the Product Roadmap
  • Use market research data to establish product pricing
  • Establish budgets, performance metrics, and tracking systems for regular analysis and reporting

Adoption

  • Be the voice of the client delivering back to product priority and future needs which have will turn the needle on adoption rates

Prior Experience and Qualifications:

  • 8 -10 years of experience in Marketing, 4 of which in similar role
  • Ability to build trust and think strategically
  • Startup DNA. You are a do-er and creative thinker. You’re relationship focused and understand the value of Sales & Marketing alignment
  • Experience with HubSpot / Salesforce essential
  • Client focused. Understanding everything from their perspective in order to create campaigns that cut through and impact revenue
  • Marketing, Business or Psychology degree
  • High level of collaboration, communication and research skills essential
  • Data driven

All applicants must apply using the RELEVANT LINK.