Director of Demand Generation

Mar 20, 2026

About Us:

Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance.

The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu.

Our Values:

All employees should continually promote legacy of Company Culture through demonstrating its values – 1. Trust 2. Respect 3. Winning Together 4. Innovation

Compliance & Risks is an Equal Opportunities Employer.

Purpose:

As the Director of Demand Generation at Compliance & Risks, you will be the visionary and strategic leader for the company’s global revenue acceleration efforts. This role is responsible for defining the overarching demand generation strategy, leading the team, managing the end-to-end customer journey, and ensuring marketing investments directly translate into measurable, high-quality pipeline and revenue growth across all GTM channels.

Responsibilities:

• Define and own the global Demand Generation vision, strategy, and multi-year roadmap, aligning all initiatives directly with company-wide revenue goals, new market expansion, and product GTM priorities. Drive 200%+ pipeline growth over 12 months, depending on market conditions and investment.
• Lead, mentor, and manage the Demand Generation team, including the Demand Generation and Field Marketing Managers, to ensure high performance, cohesive execution, and continuous professional development.
• Partner with the VP of Marketing to provide Demand Generation insights and performance reporting to the CRO, CFO, VP of Sales, and Sales Development Director, ensuring strong alignment between marketing investment and revenue outcomes.
• Design and oversee the execution of integrated, multi-channel campaigns (digital, content syndication, events, nurture) with a focus on Account-Based Marketing (ABM) and pipeline generation.
• Directly manage the Demand Generation budget and resource allocation to maximize ROI and align spend with the highest-priority business outcomes.
• Ensure seamless collaboration and alignment across Content, Digital, Events, Operations, and Sales/SDR teams to optimize the entire prospect-to-customer funnel.
• Define the ideal prospect profile and target audience segmentation to inform all campaign efforts and collaborate with Sales leadership to optimize territory planning and coverage.
• Elevate the Sales Intelligence function, ensuring the Demand Generation team provides timely, actionable insights, prioritized prospect lists, and consistent messaging alignment for the Sales and SDR organizations.
• Own the development and maintenance of scalable frameworks and playbooks for lead follow-up, outbound messaging, and campaign activation.
• Own the overall marketing attribution model and reporting infrastructure (in partnership with Marketing Operations and RevOps) to accurately measure pipeline impact, cost-per-acquisition (CPA), and ROI across all campaigns and channels.
• Establish key performance indicators (KPIs) for the Demand Generation function and hold the team accountable for continuous testing, optimisation, and improvement of acquisition funnels.
• Ensure the effective use of marketing technology (e.g., HubSpot, intent platforms) to deliver advanced segmentation, personalization, and intent analysis.

Requirements:

• 10+ years of progressive B2B marketing experience, with a minimum of 3 years in a leadership role overseeing a demand generation function.
• Proven track record of defining and delivering global, multi-million-dollar pipeline growth for B2B enterprise SaaS or AI platforms.
• Expert-level proficiency in CRM & marketing automation platforms (e.g., HubSpot), sales engagement  platforms (e.g., SalesLoft), and marketing analytics/attribution technologies.
• Demonstrated ability to drive cross-functional alignment and accountability with Sales, SDR, and Product teams.
• Deep understanding of Account-Based Marketing (ABM) strategies and execution best practices.
• Strong executive presence and ability to present complex data and strategic recommendations to the C-suite and leadership.

The Perks:

• Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, health insurance, and a robust retirement plan. We also offer generous annual leave, company days, service days, and paid leave for new parents to support your personal and professional life.
• Wellbeing at the Core: Our wellbeing program and Employee Assistance Program are designed to help you thrive. From mental health support to promoting work-life balance, we prioritize your wellness.
• A Warm Welcome: Starting with a personalized welcome swag pack delivered to your door, you’ll be paired with a buddy and equipped with top-tier IT tools. Our detailed onboarding program ensures you feel empowered from day one.
• Growth Opportunities: We foster a learning culture where continuous learning and development are encouraged and supported.Our educational assistance program helps cover the costs of external training, empowering you to enhance your skills and pursue new knowledge without financial barriers.
• Inclusive and Collaborative Environment: Join a talented and diverse team that values inclusivity, collaboration, and innovation. Together, we’re shaping the future in a supportive, high-energy workplace.
• Flexibility for Balance: Benefit from remote working options and a flexible environment that promotes wellness and work-life harmony.
• Award-Winning Culture: We’re proud to have been recognized for our Flexible Working and Employee Wellbeing strategies—proof of our commitment to creating an exceptional workplace.